Reimagine End of Life Workshop 1: Brand Messaging for End of Life DoulasJan 25, 2021
Think about the last time someone asked you, ‘What do you do?’
How did you answer?
If you’re like most small business owners in the end of life community, you probably started off with something like, ‘Well, it’s complicated, but...”. Or ‘It’s hard to explain…’ Once you get to the end of your response, most people will smile and nod politely. And usually forget what you said a few minutes later.
And what about when you sit down to write the about copy for your website, event, or an online profile?
Many end of life business owners make the mistake of over explaining their services.
They use confusing, dull, and often boring language that leaves website visitors scratching their heads and leaving your website after reading the first line. Bottom line, if you can’t answer the ‘What do you do?’ question in a clear and compelling way, you could be losing interest in your service offerings and momentum in making end of life conversations and care a part of everyone’s lives.
In this session, you’re going to learn how to create a quick story summary that’s memorable and engaging. We call this your "Short Story."
When you can succinctly tell people what you do, how you do it, and why it matters, they’ll be more likely to connect with your message and take action. Join us for a practical workshop on crafting and sharing your story.
This is the first in a series of three marketing workshops hosted by Reimagine. We recommend you begin with this video and follow along in order.
- What is Your Story? Clarifying Your Brand Messaging
- Building Your Digital Home: Marketing Tools & Platforms for Getting Started
- How Do I Grow My Email List? Building Your Online Community